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Generative Engine Optimisation
Search Has Changed.
Have You?
More and more people are getting their answers from ChatGPT, Gemini, and Perplexity — not Google. If your brand isn't showing up in those AI-generated answers, you're invisible to a growing slice of your potential customers. GEO fixes that.
What Even Is GEO?
Traditional SEO is about ranking on search engine results pages. GEO — Generative Engine Optimisation — is about appearing in the answers that AI assistants generate when someone asks a question.
When someone asks ChatGPT "what's the best digital marketing agency in [city]?" or "which CRM should I use for a 10-person sales team?" — GEO is what gets your brand into that answer.
It combines elements of traditional SEO, brand building, content strategy, and technical optimisation — but applied to the way AI language models learn, reason, and cite sources.
What We Do for Your GEO
A multi-layered approach that builds your presence across every major AI search platform.
ChatGPT & Gemini Visibility
When someone asks ChatGPT or Gemini a question in your industry, we work to make sure your brand shows up in the answer — not just in a list of links.
Perplexity & AI Search Optimisation
Perplexity is quickly becoming a go-to for research-style queries. We optimise your content and authority signals so you're the source it pulls from.
Structured Data & Schema Markup
AI engines love structured, well-labelled information. We implement the technical markup that helps them understand who you are and what you offer.
Authority & Citation Building
AI systems cite sources they trust. We build your brand's authority through content, mentions, and backlinks that signal credibility to AI engines.
Brand Entity Optimisation
We help establish your brand as a recognised entity in the AI knowledge graph — making it easier for these systems to recommend you accurately.
Ongoing Monitoring & Adaptation
GEO is a fast-moving space. We monitor how AI engines are referencing your brand and adapt your strategy as these platforms evolve.
GEO vs Traditional SEO
They're complementary — not competing. You need both.
Traditional SEO
Targets Google & Bing search results
Focuses on keyword rankings
Drives traffic to your website
Measured by impressions & clicks
Blue links on a results page
GEO (Generative Engine Optimisation)
Targets ChatGPT, Gemini, Perplexity
Focuses on brand mentions & citations
Drives awareness & direct inquiries
Measured by AI mentions & referrals
Your brand in the AI's answer
At a glance
Who we serve, what we deliver, what happens next
Who we serve
Brands that need citations in ChatGPT, Gemini, and Perplexity—not only blue-link rankings.
What we deliver
Generative Engine Optimisation: structured content, schema, authority/citation building, and monitoring across AI answer engines.
What happens next
Request a GEO audit via /connect; pair with classic SEO at /solutions/seo or the New SEO hub.
- Targets
- ChatGPT · Gemini · Perplexity
- Includes
- Schema + citations + monitoring
- Pairs with
- SEO · AEO · New SEO
- Model
- Audit + retainer or project
Frequently asked questions
Get Ahead of the AI Search Curve
Most businesses haven't started thinking about GEO yet. That's your advantage — if you start now.