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Solution · New SEO
Modern SEO in the AI Era
Search has shifted from static keyword matching to dynamic answer retrieval. We help your business get cited, trusted, and chosen — by humans and by AI engines.
4 layersGEO · AEO · AIO · SXO
At a glance
Who we serve, what we deliver, what happens next
Who we serve
Brands that need visibility in Google and AI answers (ChatGPT, Gemini, Perplexity).
What we deliver
Integrated GEO, AEO, AIO, and SXO: structured answers, entity signals, and experience optimization.
What happens next
Request a New SEO audit via /connect covering your highest-value pages.
- Layers
- GEO · AEO · AIO · SXO
- Model
- Audit + retainer or project
- Proof pattern
- FAQs, schema, citations
- Related
- /solutions/geo, /aeo, /aio, /sxo
Overview
Be cited. Be trusted. Be chosen.
Modern SEO is no longer only about getting clicks from Google. The focus is shifting toward building credibility and authority, getting content retrieved and cited by AI, being trusted by search engines and AI platforms, and turning visibility into leads, sales, and long-term trust.
Our New SEO capability implements and optimizes your digital presence across four essential layers: GEO, AEO, AIO, and SXO — so you do not just rank, you get selected in answers and convert when people land.
Capabilities
What We Offer
Capabilities tailored to your goals
01
GEO — Generative Engine Optimization
Optimize content so generative AI systems (ChatGPT, Gemini, and others) can discover and cite you in AI-generated answers.
02
AEO — Answer Engine Optimization
Create authoritative Q&A content, FAQ blocks, and intent-matched answers suited for featured answers and AI summaries.
03
AIO — AI Integration Optimization
Structure technical backends, schema, and entities so AI crawlers and agents can parse and use your information accurately.
04
SXO — Search Experience Optimization
Combine technical SEO with frictionless UX — Core Web Vitals targets, mobile-first UX, trust signals, and conversion paths.
05
Authority & entity clarity
Strengthen the signals that make your brand a trustworthy source for both classic search and generative engines.
06
Measurement that matters
Track citations, answer presence, organic quality, and conversion — not vanity rankings alone.
Process
How We Work
01
Audit across four layers
Assess GEO readiness, answer coverage, machine-readability, and experience/CWV baselines.
02
Prioritize citation opportunities
Map questions, entities, and pages most likely to earn AI citations and featured answers in your market.
03
Implement & instrument
Ship schema, content structure, technical fixes, and UX improvements with clear success criteria.
04
Iterate with evidence
Monitor answer engines and search performance; refine content and structure as platforms evolve.
Advantage
Why HiMat
01
One program, four layers
GEO, AEO, AIO, and SXO are planned together so technical, content, and experience work reinforce each other.
02
Built for humans and AI
You stay competitive in classic SERPs while becoming cite-worthy for generative answer engines.
03
Experience as a ranking factor
SXO targets (e.g. LCP ≤ 1.5s, INP ≤ 100ms, CLS ≤ 0.05) keep performance as a first-class goal — not an afterthought.
Stack
Technologies & Tools
Schema.org / JSON-LDNext.js performanceCore Web VitalsSearch ConsoleCrawl & entity auditsContent systemsAnalytics & attribution
Compare
New SEO layers at a glance
Each layer answers a different agent/user question.
GEO + AEO
- Win citations in generative answers
- Publish crisp Q&A agents can extract
- Build entity and authority signals
- Track AI mentions alongside rankings
AIO + SXO
- Make pages machine-legible end-to-end
- Align content with AI overviews
- Hit Core Web Vitals targets (LCP/INP/CLS)
- Keep CTAs obvious for humans and agents
Frequently asked questions
Related insight
Agent-ready websites: the checklist behind modern New SEO.
Want to be the answer — not just another link?
Book a New SEO audit covering GEO, AEO, AIO, and SXO for your highest-value pages.
Request a New SEO audit