Case Studies
Real Case Study: 7-Day Website Build Breakdown
An anonymized walkthrough: constraints, trade-offs, and metrics from a one-week marketing site delivery.
A B2B SaaS team needed a credible site before a partner summit. Content was 70% ready; brand guidelines existed but were incomplete.
We prioritized homepage, product overview, pricing, security FAQs, and a resource hub stub. Deferred blog migration to phase two.
AI accelerated component scaffolding and first-pass copy; editors refined claims and compliance language. Engineers focused on integrations and performance.
Launch hit the 7-day window. Post-launch, demo requests increased week-over-week, and Lighthouse performance scores stayed green.
Key lesson: ruthless scope control and a single decision-maker for approvals prevents timeline slippage.
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